Honey Labelling: Raw vs. Pure vs. Organic vs. Unfiltered
Honey Labels Explained: Raw, Pure, Organic, etc.
When selecting honey, consumers often encounter honey labels stating it is “raw,” “pure,” “organic,” and/or “unfiltered.” These terms each have distinct definitions and understanding their meaning will assist you in choosing honey that is both healthy and palatable.
Below are the generally accepted definitions for each category of honey:
Below are the generally accepted definitions for each category of honey:
Know Your Label, Know Your Honey
Pure Honey
Pure honey contains no added sugars or artificial ingredients. If store-bought it is often pasteurized and filtered for clarity and shelf life, which removes some natural elements. Unlike raw honey straight from the hive, pure honey is smoother and clearer due to this processing.
A product labeled as “pure honey” suggests that the contents are exclusively honey with no added substances (e.g., corn syrup used to reduce production costs in some commercial varieties). However, the term “pure” does not convey information regarding varietal characteristics or production methods. For optimal benefits, it is smart to seek additional details about bee welfare and environmental considerations during production.
Can you be certain honey on a store shelf is pure? Nope! To know about your honey.. you have to know about your beekeeper.
Can you be certain honey on a store shelf is pure? Nope! To know about your honey.. you have to know about your beekeeper.
Label says "PURE"
Raw Honey
Raw honey refers to honey in its natural state as found in the beehive, undergoing minimal processing. It is extracted and coarsely strained to eliminate large debris such as wax and bee parts, but is neither heated (pasteurized) nor finely filtered. As a result, raw honey retains its natural enzymes, pollen, antioxidants, and complex flavor profile. In contrast, regular honey is heat-treated for clarity and an extended shelf life, a process that removes some of these beneficial nutrients.
In addition to purity, “raw” honey has not undergone pasteurization (no exposure to temperatures above approx. 115°F). Retaining its natural state preserves enzymes, vitamins, and minerals, thereby maximizing nutritional advantages. Beekeepers specializing in raw honey typically prioritize ethical bee care and responsible handling practices, which positively impact both product quality and environmental sustainability. If health, taste, and ecological factors are a priority for you when sourcing your foods, raw honey is preferable in every way over other labelled alternatives.
How do you know if the honey in a bottle is raw even if the label says it is?? Know your beekeeper- know your honey!
How do you know if the honey in a bottle is raw even if the label says it is?? Know your beekeeper- know your honey!
Label says "RAW"
Organic Honey
Organic honey is made by bees collecting nectar from organically grown plants, ensuring no synthetic pesticides, herbicides, or GMOs are involved. Beekeepers follow strict rules for hive management and keep bees within a chemical-free area resulting in honey with minimal trace pesticides. This differs from "raw" honey.
Organic honey is derived from the nectar of plants cultivated without the application of chemicals, pesticides and miticides. Selecting organic honey reduces the risk of exposure to these chemicals potentially present on or near flowers visited by honeybees- but bees fly miles! Achieving authentic organic certification requires that all flora within a two mile radius not be treated by man-made products (or catch product drift), a detail that is challenging to guarantee. Even organic certification has its limits. Important note- organic honey is not inherently raw and can still be minimally processed as well as pasteurized unless specifically indicated. Many certified organic honeys in the United States are imported and may undergo pasteurization and extensive filtration.
"If my honey isn't organic, is it still good for me?" Absolutely! Especially if you buy American honey. And rest assured, if buy local.. and know your beekeeper, you can trust that it is good for you.
"If my honey isn't organic, is it still good for me?" Absolutely! Especially if you buy American honey. And rest assured, if buy local.. and know your beekeeper, you can trust that it is good for you.
Label says "ORGANIC"
Unfiltered Honey
Unfiltered honey is honey that hasn't gone through heavy processing, so it still contains natural substances like pollen, propolis (bee glue), and tiny bits of wax. This gives it a cloudier and thicker appearance compared to filtered honey, making it look more "raw." Unfiltered honey is usually just strained to remove large debris, such as bee parts, and keeps more complex flavors and possible nutrients. It's much closer to its original form in the hive, keeping natural antioxidants, enzymes, and minerals that may be lost during extensive filtering.
Filtration refers to processing honey to eliminate fine particles, including pollen. This differs from straining, which removes larger debris such as bee parts and but retains pollen and other beneficial constituents. Filtration frequently involves heating, which by definition means the honey is no longer raw. While unfiltered honey may more closely resemble its natural state than filtered options, it is only considered raw if explicitly stated. Most small-scale beekeepers strain their honey as the filtration equipment and its space requirements just don’t make sense. Opting for both raw and unfiltered honey ensures you get the best of both worlds.
Filtration does not make honey cleaner or healthier. Straining is what removes foreign materials from the honey. Since honey is naturally antibiotic, antiviral and antimicrobial- foreign particles do not affect the honey. When stored correctly it will not spoil. Even once it has crystalized, or thickened, it is molecularly the same as when it came out of the hive.
Filtration does not make honey cleaner or healthier. Straining is what removes foreign materials from the honey. Since honey is naturally antibiotic, antiviral and antimicrobial- foreign particles do not affect the honey. When stored correctly it will not spoil. Even once it has crystalized, or thickened, it is molecularly the same as when it came out of the hive.
Label says "UNFILTERED"
Choosing The Honey for You
Understanding what you read on a honey label helps you know what is in the bottle and how it is handled, from hive to home. Due to limited regulation of honey labeling, claims may be unreliable and downright criminal. But as we say at beekeeper meetings “There’s no Honey Police!” So we stay vigilant and transparent. To obtain honey that is minimally processed and whose label most accurately reflects what’s in the bottle, consider purchasing from small-scale, artisanal producers (ahem, beekeepers!) that can be trusted to be open and transparent regarding their production and labeling practices.
Labels denoting both “raw” and “organic” offer greater assurance of minimal processing. Even so, many honey products with these labels are imported from countries not practicing ethical labeling. With American consuming nearly 700 million pounds of honey in 2024, demand is high and countries want to tap that market. The USDA banned Chinese honey (want corn syrup anyone?). Surely China sends plenty of “honey” to Argentina, Canada and Mexico where it is relabeled, repackaged and sold as a product of that country with any of the above labels.
Local farmers’ markets, specialty food stores, and select grocery retailers should be your go-to sources for high-quality honey. How do you know if the beekeeper at a roadside stand is selling you good honey? Ask them where their apiary is, or to see pictures of his bees. If a honey seller doesn’t have pictures of his kids in bee suits they just may be reselling you honey bought by the gallon at a big box retailer.
Know your label. Get informed.